Create an Enemy

I'm currently starting a business. At times it's tough to find the motivation to work nights, weekends, midnights, etc. for no pay to create something nobody thinks will be successful (except for you, of course).

One thing that really helps me, however, is to have an enemy. It sparks the sharp, aggressive mindset needed to destroy your opposition - and to start companies.

So create an enemy. Then do all you can to kill him. :)

Emotional Inertia

A seemingly paradoxical phenomenon that I discovered while on my mission in Veracruz, Mexico, is that of emotional inertia. Usually I experienced this when dealing with contacts, where we would talk to people in the streets, on buses, or anywhere else we happened to be. Sometimes I just didn't want to make any contacts. It took effort. It slowed us down. My resistance to making the mental change in direction needed to start making contacts was strong.

What I learned, however, is that I could use that inertia to my benefit. Once I got moving in any direction - whether that was making contacts, or, in my current situation, doing homework - it was easy to maintain emotional commitment to those actions. Once I convinced myself to do that first contact, the rest came very easily. That's because I had forced a mental change of direction and was now cruising along in contact mode. The real challenge, then, lies in acceleration. A change in direction, whether that be from stationary to movement, or changing the direction of actions already in motion.

I've found that some actions take an ENORMOUS amount of effort to get moving. Once I'm moving on them, though, maintaining the movement is easy. Inertia!

So, the takeaway is this: if you need to do something that you don't want to do, just get it moving, and as soon as you do, you'll likely want to keep moving on it. Accelerate.

-Tw3nty

Interesting Findings

• Classic research has suggested that the more people doubt their own beliefs the more, paradoxically, they are inclined to proselytize in favor of them. David Gal and Derek Rucker published a study in Psychological Science in which they presented some research subjects with evidence that undermined their core convictions. The subjects who were forced to confront the counterevidence went on to more forcefully advocate their original beliefs, thus confirming the earlier findings.

• Physical contact improves team performance. For the journal Emotion, Michael Kraus, Cassey Huang and Dacher Keltner measured how frequently members of N.B.A. teams touched each other. Teams that touched each other frequently early in the 2008-2009 season did better than teams that touched less frequently, even after accounting for player status, preseason expectations and early season performance.

• Self-control consumes glucose in the brain. For an article in the journal Aggressive Behavior, Nathan DeWall, Timothy Deckman, Matthew Gaillot and Brad Bushman found that research subjects who consumed a glucose beverage behaved less aggressively than subjects who drank a placebo beverage. They found an indirect relationship between diabetes (a disorder marked by low glucose levels) and low self-control. States with high diabetes rates also had high crime rates. Countries with a different condition that leads to low glucose levels had higher killing rates, both during wartime and during peacetime.

• We tend to admire extroverted leaders. But Adam Grant, Francesca Gino and David Hofmann have added a wrinkle to this bias in an article in The Academy of Management Journal. They found that extraverted leaders perform best when their employees are passive, but this effect is reversed when the employees are proactive. In these cases, the extroverted leaders are less receptive to their employees’ initiatives.

• Beautiful women should take up chess. Anna Dreber, Christer Gerdes and Patrik Gransmark wrote a Stockholm University working paper in which they found that male chess players pursue riskier strategies when they’re facing attractive female opponents, even though the risk-taking didn’t improve their performance.

• People remember information that is hard to master. In a study for Cognition, Connor Diemand-Yauman, Daniel Oppenheimer and Erikka Vaughan found that information in hard-to-read fonts was better remembered than information transmitted in easier fonts.

• Would you rather date someone who dumped his or her last partner or someone who was the dumpee? For an article in Evolutionary Psychology, Christine Stanik, Robert Kurzban and Phoebe Ellsworth found that men will give a woman a lower rating when they learn that she dumped her last boyfriend, perhaps fearing they will be next. But women rated men more highly when they learned that they had done the dumping, perhaps seeing it as a sign of desirability.