Wednesday, April 27, 2011

New Business Ideation

Starting a business for the money is a pretty weak motive.

In all reality, if you're going to start a business, you want to start a business that solves problems you care about. You want to feel like you're saving the world in some way. You want to be driven by a fiery passion for solving a problem that you hate.


This method of business ideation seems to work pretty well. I've done it with myself and a couple friends now and so far I really like it. It's a sequenced list of questions that help find business ideas you're passionate about.
  • What are you passionate about? (What do you think about / do in your free time?)
  • Why are you passionate about it?
  • Pick the 1-3 that you are most passionate about.
  • What frustrations do you have with those things? (Start taking pictures or video of the problems you see.)
  • What problems have you experienced or witnessed? (Experienced is better because you'll be more motivated to solve your own problems than someone else's.)
  • Of those things, what is the problem you feel most passionate about solving? Why?
  • Now, brainstorm solutions. (This may take a while.)
  • Create a solution and sell it.

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