After watching the TED talk by Simon Sinek on the golden circle, I'm completely sold on "why". Dan Pink touches on it in his talk about purpose as well, and I've felt it countless times in my life. I crave the why in all I do.
When considering that everything we do is born from a "why", that word becomes perhaps THE most powerful word in all of English language. It is the motive behind every action, and it is the decision criteria for all future action. Why.
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