Wednesday, October 12, 2011

Changing Bahavior = Schema Smashing

People act by making decisions based on their understanding of how the world works. These models help predict outcomes. So when a person analyzes a situation, they're pushing data through their models, and they make a decision based on expected outcomes produced by those models.

Therefore, the only way to change a person's behavior is to present them new information which will alter either the data going into the model or the model itself. Booyah!

Help someone out. Smash their models of the world. :)


Learning - Getting it vs. Not

Learning is just a strengthening of neural pathways. Why, then, do I learn some things much more easily than I learn others? Here's my hypothesis:

Learning is strengthening the neural pathway from point A to point B.



When I have difficulty learning, it's because I have to break a whole new pathway from A to B.

When I "just get it", it's because I'm only making connections between pathways that already exist. Associations are made between models I already understand, producing a "path of least resistance".

A great analogy for this is lightning. It takes the path of least resistance (not least distance).

So learning by association is a much better method than trying to break a completely new pathway into your brain.


Front-Loading Entreprenuerial Risk

Main objective and benefit of the Nail it Then Scale it process - front-loading risk!!! Genius. Instead of investing time and money then finding out no one wants to buy what you've built, you find out no one wants to buy it on day one, then iterate until you're positive people will buy, then you invest time and money with an almost guaranteed return.

Genius!!!

Customer Dev

https://docs.google.com/spreadsheet/ccc?key=0An_p-CsYqC8vdHNJWFo0djQ1UF9tb3lpQTJIXy1saEE&hl=en_US