Changing Bahavior = Schema Smashing

People act by making decisions based on their understanding of how the world works. These models help predict outcomes. So when a person analyzes a situation, they're pushing data through their models, and they make a decision based on expected outcomes produced by those models.

Therefore, the only way to change a person's behavior is to present them new information which will alter either the data going into the model or the model itself. Booyah!

Help someone out. Smash their models of the world. :)