Wednesday, October 12, 2011

Changing Bahavior = Schema Smashing

People act by making decisions based on their understanding of how the world works. These models help predict outcomes. So when a person analyzes a situation, they're pushing data through their models, and they make a decision based on expected outcomes produced by those models.

Therefore, the only way to change a person's behavior is to present them new information which will alter either the data going into the model or the model itself. Booyah!

Help someone out. Smash their models of the world. :)


Learning - Getting it vs. Not

Learning is just a strengthening of neural pathways. Why, then, do I learn some things much more easily than I learn others? Here's my hypothesis:

Learning is strengthening the neural pathway from point A to point B.



When I have difficulty learning, it's because I have to break a whole new pathway from A to B.

When I "just get it", it's because I'm only making connections between pathways that already exist. Associations are made between models I already understand, producing a "path of least resistance".

A great analogy for this is lightning. It takes the path of least resistance (not least distance).

So learning by association is a much better method than trying to break a completely new pathway into your brain.


Front-Loading Entreprenuerial Risk

Main objective and benefit of the Nail it Then Scale it process - front-loading risk!!! Genius. Instead of investing time and money then finding out no one wants to buy what you've built, you find out no one wants to buy it on day one, then iterate until you're positive people will buy, then you invest time and money with an almost guaranteed return.

Genius!!!

Customer Dev

https://docs.google.com/spreadsheet/ccc?key=0An_p-CsYqC8vdHNJWFo0djQ1UF9tb3lpQTJIXy1saEE&hl=en_US

Friday, October 7, 2011

Physics Analogies for Life

Power = work / time


The larger the amount of work and smaller the amount of time, the more power is exhibited.
Conversely, if you take a large amount of time to get something done, it diminishes your power!
Now, diving deeper.

Work = force x distance


Force = mass x acceleration


Acceleration = velocity / time


Velocity = change in position / time

Therefore,

Power = work / time


Power = (force x distance) / time


Power = (mass x acceleration x distance) / time


Power = (mass x (velocity / time) x distance) / time


Power = (mass x (change in position / time) x distance) / time


Power = (mass x change in position x distance) / time^2

Saturday, October 1, 2011

Nail it Then Scale it


You're Crazy.

You're crazy. People tell you you're wrong often, but you know where you're going. You know there's a better way of doing it. You know that they just haven't thought it through. You are a relentless experimenter. You've seen something they haven't. You hate the status quo. You hate mediocrity. You pay attention to the way things are done, and you won't stand for mindless obedience to a broken system. You are unapologetically visionary. You see the way things should be instead of the way they are.

They tell you you're crazy... and they're right. Own it.


Turn Up the Crazy


Crazy Idea #1: "Find a group of people who are just as crazy as you and start the business with them, because who you're doing it with is much more important than what you're doing," says Moltz. "Ideas are meaningless. It's about the execution of those ideas."
Crazy Idea #2: Strive for minimal achievement. You don't need to be everything to everyone, so don't spread yourself too thin. "You can get incredible power by just focusing," says Moltz. "Focus on one or two things you can be really good at."
Crazy Idea #3: We actually can't sell anything to anybody--we just need to be there when someone is ready to buy. Moltz says people only buy when they are "in pain" and your product or service eases that pain or need. "At the movies, why do I spend $3 on bottled water?" he asks. "Because I'm thirsty."
Crazy Idea #4: Too much money can make you stupid. That doesn't mean you should be undercapitalized--it means you shouldn't think that throwing money at a problem will solve it.
Crazy Idea #5: You're not alone. "People have been calling you crazy your whole life, saying, 'You shouldn't do this,'" says Moltz. "Most entrepreneurs are relieved to find they're not alone. You're not crazy."

http://www.entrepreneur.com/article/177156