More Lessons Learned - Time Efficiency

Now that we have a better idea of who our customer is and what the pain is that they feel, our interviews are getting much shorter and more focused - which is great, because our true customers are high-level executives who have limited time and patience. :)

I've found that we're able to get a lot of the information we need from their subordinates, specifically size of the organization and current solutions. It's basically a qualifying activity, which is cool because we're all about sales, so meshing sales and lean start-up is both fun and obviously necessary.

I've pretty much gotten our qualifying down to 2 questions, though our interviews still lack structure because we still don't really know what we don't know! This is a crazy, crazy life to live.