Talent Maximization

Overall, sales leaders ranked talent maximization as one of their five
most pressing issues, second only to ongoing worries about winning
and keeping profitable business. But when asked how well they were
meeting the talent challenge, participants gave themselves low marks,
rating that area fourth out of five in terms of success.

http://www.lmsleader.com/pdf/06-Secrets_of_High_Performance.pdf

Understanding high performers extremely well will also aid in hiring the right people because you'll recognize similar characteristics!